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Whether you want to increase your website’s conversion rate or simply boost engagement, an explainer video is an effective tool for achieving your objectives. Explainer videos work well when they are short, concise, and provide an explanation of what your product or service does.

It is also important to use a voice-over to guide your audience and make it easier for them to understand what they are seeing in the video. This is the most important component of an explainer video as it will help captivate your audience and get them closer to your sales and marketing objectives.

In addition to a script, you will need the right footage or illustrations for your explainer video. This can be done by yourself or with a professional video production company. If you decide to use a professional video production company, you can expect a higher price tag but it is worth it as you will be working with a team of expert videographers.

Once your video is complete, you will need to add a call to action at the end. You can use the video on your landing page, social media channels, or embed it on your blog to get more views. It is also recommended to upload the video on a popular online video platform such as YouTube or Vimeo. This will make it easy for your audiences to find and watch. Lastly, don’t forget to add a link so that your audience can follow through on your call to action. explainer video

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