Tuesday 25th June 2024
Durbar Marg, Kathmandu

For damaged hair, there are few products as powerful as the redken acidic bonding shampoo Concentrate collection. This reparative collection features a shampoo, conditioner, a pre-shampoo treatment and a leave-in conditioner that will help reduce breakage and strengthen weakened strands. It’s also a total game-changer for colour treated hair, as it helps to rebalance your mane’s natural pH levels after frequent bleaching and dyeing. With consistent use, you’ll notice 56 percent less breakage, 82 percent fewer visible split ends and 11x smoother hair.

If you’re new to the world of Redken, this product will be your first introduction to the brand’s innovative technology. It’s designed to penetrate the hair fibre, strengthening and reinforcing strands from the inside out. You’ll notice fewer split ends, less breakage and visibly healthier-looking strands with just a single wash. The formula contains a powerful combination of amino acids, elastin, and glycerin to help repair your mane. It’s free of sulfates, which can strip the hair of its natural oils and moisture.

Step 1 of the Redken Acidic Bonding Concentrate routine is the Intensive Treatment, a pre-shampoo treatment that you apply before washing your hair. This is important because when your hair is wet, it naturally stretches to about 50 percent of its length, which can weaken your strands. The Intensive Treatment is specially formulated to rebind and strengthen the hair fibre, helping to prevent further damage and breakage when you lather up with your regular shampoo.

The conditioner is the final step of the Redken Acidic Bonding Concentrate regime and provides ultimate strength repair, intense conditioning and color fade protection. The sulfate-free formula is designed to protect against the negative effects of over-processed, damaged and bleached hair, including damage caused by heat styling tools. The concentrated bonding care complex is enriched with Citric Acid to reinforce weakened bonds and improve the hair’s strength and elasticity.

To use, apply a dime-sized amount to clean, towel-dried hair and gently massage into your scalp and strands. Leave it on for about ten minutes before rinsing and conditioning as usual. You can follow with a styling product or let your tresses air dry.

The Redken Acidic Bonding Concentrate range is gentle enough to be used daily (even with the Intensive Treatment). However, it’s best to alternate with another shampoo or clarifying treatment to avoid buildup. If you have very oily or thick hair, you may find that using this product more than twice a week leaves your mane feeling weighed down and greasy. It’s recommended that you follow up with the Lightweight Liquid Conditioner to rebalance the hair’s pH level and ensure maximum results. The Redken Acidic Bonding Concentrate collection is available on Amazon and at your favourite beauty counter.

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