An ad company is a business that creates, secures placement, and gives the final shape to advertisements for companies and organizations of all sizes. Its employees include copywriters, designers and creative people. It also includes people who work on digital marketing and media buying. It is one of the most important sectors of any business as it helps to increase the sales.
There are many types of ad agencies that exist today. Some specialize in just creating an ad while others are more involved with the whole campaign. Some even help the clients manage their branding and marketing. The different agencies have expert people working on different departments like art, design, planning, etc. These professionals work with an objective and are very professional.
The ad agency is a hub for creativity, and some of the world’s best advertising is produced here. A few examples of great ads are Nike’s “Just Do It” campaign, TBWAChiatDay LA’s “Love Means Everything” for Gatorade, and Apple’s tribute to soccer legend Serena Williams.
The first step in starting an ad agency is to build a network of contacts at media outlets. This will allow you to collect media kits that list advertising rates and demographics and to introduce yourself to the media sales representatives. This will allow you to better understand how the ad campaign you’re creating for your client might be able to fit into their budget and timeline. Also, this will ensure that you’re reaching the right audience for your ad. social media marketing agency